power is knowing first

Insight isn’t merely a lens - it’s an engine, driving perceptions, policy, markets and decision making. In a turbulent and ever changing world, the initiative belongs to those who see change coming, turning legislative and social licence challenges into opportunities for progress and growth. At Spectre, we know that opinion shapes policy, and the right insight shapes both. We don’t merely watch the change, but drive it, arming our clients with the right intelligence at the right moment, so that you know first.

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Our Services

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Research & insights

We use the complete arsenal of quantitative and qualitative tools at our disposal, backed by industry leading methodologies and sophisticated analytical techniques.

We decode complexity and deliver clarity. Helping you turn data into decisions and win the battle of ideas before it begins.

    • Focus Groups

    • Quantitative Studies

    • Behaviour Change

    • Modelling & Segmentation

    • Stakeholder & Depth Interviews

    • Brand & Tracking Research

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Having conducted political research and polling across Europe, Asia, North America and Australia, our polling professionals have a track record of high accuracy, low margin of error polling, alongside a suite of analytics, voter targeting and political equity trackers.

We deliver data driven strategy for real world results.

Polling & strategy

    • Political Landscaping

    • Seat Polling

    • Tracking Polls

    • National Opinion Polling

    • Advanced Analytics & Predictions

    • Voter Segmentation & Targeting

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strategic

communications

Using experimental design and predictive modelling, we ensure communications and campaign messaging is honed to deliver results and avoid potential pitfalls.

Winning the battle of ideas means crafting the right message, at the right time, for the right audience. Hone your story to move the needle and set the agenda.

    • Creative Testing

    • Media Monitoring

    • Media Ready Reports

    • Campaign Communications

    • Messaging Analytics & Perception Change

    • Advanced Analytics & Audience Targeting

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about spectre

Opinion shapes policy and the right insight shapes both. We deliver impartial, evidence based strategy that turns intelligence into influence and insight into action.

Spectre is about challenging outdated thinking with with rigorous data and modern analytics. No bias, no guesswork - just sharp insights to ensure our clients don’t just keep up, they take the lead.

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Contact

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